If you’ve been blogging or freelance writing for any length of time, you’ve probably heard about guest posting. Maybe you’ve thought about putting it to work for you but weren’t sure how to start.
If that sounds like you, you came to the right blog. I’ll let you know all you need to know about how to get started on guest posting, but before that I’ll help you figure out if it’s right for you.
Simply put, guest posting is when you write a blog post that appears on another blog. Usually it’s a more established blog with a regular audience, although this doesn’t necessarily have to be the case.
If you’re running a website and need to increase your visibility, guest posting can be a serious help. I’ll get more in-depth about the benefits of guest posting in the next section, but for now you need to know that guest posting will expand your network, increase your traffic, and improve your SEO rankings.
Guest posting can help establish your reputation or build your authority in your niche. It’s a tried and true method for getting your name out, and it’s got some serious benefits. So let’s get into some of those benefits, shall we?
Why do Guest Posting?
Like I said in the last section, guest posting has three main benefits. These are:
- Expanding your network.
- Increasing your site’s organic traffic.
- Improving your site’s SEO rankings.
Expanding your network is an indirect benefit that comes from a guest posting strategy. Every blogger or website you work with in your niche becomes another possible source of referrals and recommendations. If you do a particularly good job on the post (or if it happens to go viral), they might even ask you to post again. That’s always a plus!
But the main reason most people are interested in guest posting is because they want to improve their site’s traffic and authority. Most guest posts do this by allowing you to include a do-follow link to your site and one or two of your social media accounts.
Of course, those links are going to bring you direct traffic, but they’re also (and perhaps more importantly) going to increase your SEO rankings. Particularly as you cement your reputation and start guest posting with more and more authority sites, you’re going to improve your rankings and draw in more search traffic.
So on the whole, the reason you do guest posting is the same as the reason you do any other kind of marketing: because you’re trying to get the right people interested in your offer.
Long-term Guest Post Strategy
Now, in a perfect world you’d be able to type up a guest post, send it to the highest-authority blog in your niche, and get your work appearing in all the hot blogs by this time next week.
Of course, that’s not the world we live in. In this world, great things have to start small.
So you have to start small. Don’t worry, you’ll get to the big leagues eventually, but you’ve got to start out guest posting for the blogs a little closer to your level.
Start out by writing up a list of the blogs in your niche you’d be most interested in blogging with. Then the ones you’re a little less interested in blogging with. Then the ones you’re a little less interested in than that.
The idea is that you want to get a list together where you’ve got a small number of top-tier blogs you’d like to write with on the top, a larger number of middle-level blogs below that, and a bunch of smaller (but still credible) blogs at the bottom.
If you’re feeling lucky, you can send your first post in to your top-tier blogs. If they won’t take it, try the middle level, and so on. In the long term, you want to be able to post with any of the top-tier blogs you want, because they’ll repay your efforts the most.
But you’ve got to start where you can. So start somewhere!
How to do Your Guest Post
Every blog is a little different, so I can only give you some basic guidelines here. When you’re ready to put your guest posting strategy to work, you start out by looking up the guidelines for the blog you’re interested in and follow them.
If anything I say here conflicts with the process for a blog you’re interested in, trust their process more than my words.
Generally, bloggers will want you to either reach out to them with a pitch before sending in your post, or else they’ll want you to send a full article. Whatever their preferences are, it’s a good bet that following them will give you the best odds of getting the guest post spot you’re after.
And I know this should really be obvious, but unfortunately I’ve got to say this: make sure your guest post is on a topic that’s relevant to the blog you’re interested in. No matter how good your article on woodpeckers is, it’s probably not going to be appropriate for a blog about retail selling.
Take a little time to acquaint yourself with the blog you’re interested in before you pitch them. It doesn’t’ take long, and it’s always worth your time.
Interested in Guest Posting With Me?
Just in case you’re wondering, yes I do accept guest post pitches. Feel free to contact me at firstname.lastname@example.org with any pitches that have to do with freelance writing. Please mark your pitch clearly with the subject line “Guest Post Pitch.” I’ll do my best to choose the best pitches and reply to you within a week at the latest.
Generally, I prefer guest posts that have to do with strategies you’ve used to successfully find freelance writing work in the past, although I will consider anything that’s got to do with the freelance writing life.
I hope you’ll find a lot of value in guest posting as a blogging strategy. It can work wonders for your website, and for freelancers it can be a wonderful way to spend those times when business is slow. Just pop out a few guest posts, and by the time they get posted you’ll have more clients than you know what to do with!